Gaming Oasis

Brand Guide · June 2026

The platform, conferences, and live events behind modern esports competition.

Synthesized from the Gaming Oasis website and League Hub product — one reference for master brand, product, and conference identity.

Play more, Live more.

Brand Architecture

Gaming Oasis is the parent brand. League Hub and Event Solutions are platform products; SEL and NEL are owned conference brands.

Master brand

Gaming Oasis

Parent company and master brand

Platforms

Platform

League Hub

League management platform

Platform

Event Solutions

Talent, production, design, and tournament operations

Conferences

Conference

SEL

Southeastern Esports League

Conference

NEL

Northeastern Esports League

Logo System

Always use transparent PNGs on dark backgrounds. Never add a solid matte behind logo assets.

Gaming Oasis

Master brand favicon and wordmarks for the website, League Hub, and marketing.

Favicon

Square mark for browser tabs, PWA icons, and small UI placements.

Favicon
Favicon

PNG · 750 × 750 px

Browser tab, PWA icon, and small-square slots

Square yellow mark for favicon and tiny UI placements.

Download PNG
Wordmark

Full horizontal lockups for headers and product surfaces.

LightLight
DarkDark
Wordmark

PNG · 1,711 × 286 px

Website header, marketing, and League Hub lockups

Light for dark backgrounds; dark for light backgrounds.

SEL

Southeastern Esports League — use only in SEL conference contexts.

SEL Logo
SEL Logo

PNG · 3,000 × 2,094 px

Conference logo — Southeastern Esports League

Transparent PNG on dark or SEL-tinted surfaces. Served and downloaded as uploaded. Pair with SEL Blue (#007BF4) and Conference Yellow (#FCC500).

Download PNG

NEL

Northeastern Esports League — use only in NEL conference contexts.

NEL Logo
NEL Logo

PNG · 721 × 563 px

Conference logo — Northeastern Esports League

Transparent PNG on dark or NEL-tinted surfaces. Served and downloaded as uploaded. Pair with NEL Purple (#644EB5) and Conference Yellow (#FCC500).

Download PNG

Color System

Gaming Oasis gold and purple anchor the master brand. Neutrals power the shared dark UI. SEL and NEL colors are reserved for their conference contexts only.

Gaming Oasis

Master brand palette for the marketing website and Event Solutions.

  • Brand Gold--brandPrimary CTA, accents, selection highlight
    #F6AC18
  • Brand Contrast--brand-contrastText on gold buttons
    #252525
  • Brand Purple--brand-purpleDeep brand purple — page depth, hover backgrounds, gradient atmosphere
    #47213F
  • Accent Orange--accent-orangeWarm coral accent — Event Solutions, bottom-left glow, card hover
    #C7564B
  • Accent Purple--accent-purplePlum accent — hero text gradient, top-right glow, border highlights
    #713060

Neutrals

Dark UI foundation. Background is the flat neutral base; Chromatic Background adds the marketing gradient wash on pages.

  • Background--backgroundSolid neutral gray. Sticky header, footer, mobile nav drawer, and html fallback — flat, no gradient.
    #1A1A1A
  • Chromatic Background--background-chromaticMarketing page wash. Body fill plus fixed brand gradients on html/body — purple-tinted atmosphere behind content.
    #1A1419
  • Surface--surfacePanels, cards, inputs, and hover states
    #2D2D2D
  • Border--borderBorders and dividers
    #404040

SEL

Southeastern Esports League — use only in SEL conference contexts.

  • SEL Blue--sel-bluePrimary SEL accent
    #007BF4
  • Conference Yellow--sel-yellowBorder and gradient highlights
    #FCC500
  • SEL Navy--sel-navyDeep background accent
    #101C2B

NEL

Northeastern Esports League — use only in NEL conference contexts.

  • NEL Purple--nel-purplePrimary NEL accent
    #644EB5
  • Conference Yellow--nel-yellowBorder and gradient highlights
    #FCC500
  • NEL Deep--nel-deepDeep background accent
    #302063

Typography

Oxanium is the marketing typeface across the website and brand guide. Type uses the same neutral text tokens — Text Primary (--foreground) and Text Muted (--muted) via text-foreground and text-muted.

Oxanium

All Gaming Oasis marketing pages, the brand guide, and Event Solutions surfaces.

Play more, Live more.

The quick brown fox jumps over the lazy dog — 0123456789

RolePrimary typeface
SourceGoogle Fonts via next/font
CSS variable--font-oxanium
Applied asvar(--font-sans) on the marketing website
Weights
Regular (400)Medium (500)Semibold (600)

Text colors

Type color tokens for the marketing site. Use Tailwind utilities so copy tracks theme updates.

  • Text Primary--foregroundHeadings, body, and emphasis
    #FFFFFF
  • Text Muted--mutedSupporting copy, labels, and placeholders
    #999999
  • Text Primarytext-foreground

    Play more, Live more.

    Registration, rosters, and league administration in one platform.

  • Text Mutedtext-muted

    Play more, Live more.

    Registration, rosters, and league administration in one platform.

Hierarchy preview

Oxanium on a typical marketing section (Oxanium via --font-oxanium).

Conferences

Flagship leagues operated by Gaming Oasis

SEL and NEL combine League Hub operations, professional broadcasts, and championship weekends under one conference model.

Type scale

Live Oxanium previews with Tailwind classes used on the website. Headings use Text Primary (text-foreground); supporting copy uses Text Muted (text-muted). Hero headlines may add text-gradient for gold emphasis.

  • Modern esports competition

    Hero headline36px → 60px · Semibold · Tight tracking · Text PrimaryText Primary--foreground#FFFFFFPage heroes and primary marketing headlines. Optional text-gradient for gold emphasis.text-4xl font-semibold tracking-tight text-foreground md:text-6xl
  • Built for real league operations

    Section title30px → 36px · Semibold · Tight tracking · Text PrimaryText Primary--foreground#FFFFFFSection headings via the shared Section componenttext-3xl font-semibold tracking-tight text-foreground md:text-4xl
  • League Hub

    Card title20px · Semibold · Text PrimaryText Primary--foreground#FFFFFFFeature cards, info blocks, and supporting headingstext-xl font-semibold text-foreground
  • Registration, rosters, matches, and league administration in one platform.

    Body copy16px → 18px · Regular · Text MutedText Muted--muted#999999Descriptions, supporting paragraphs, and card copytext-base text-muted md:text-lg
  • Conferences

    Eyebrow label12px · Regular · 0.2em tracking · Uppercase · Text MutedText Muted--muted#999999Section tags and metadata chips — pair with the stat-pill surfacestat-pill inline-flex px-3 py-1 text-xs tracking-[0.2em] uppercase text-muted

Buttons

Shared button styles with 8px radius and semibold Oxanium labels. Use SEL and NEL variants only in their conference contexts.

Buttons

Shared button styles across the website and League Hub. 8px radius, 36px min height, semibold 14px label.

  • Primary
    PrimaryDefault Gaming Oasis action — main CTAs, form submits, and confirmations.
  • Secondary
    SecondarySecondary actions, alternate paths, and lower-emphasis links styled as buttons.
  • SEL
    SELSoutheastern Esports League actions only — Discord joins, registration, conference CTAs.
  • NEL
    NELNortheastern Esports League actions only — Discord joins, registration, conference CTAs.

Asset Backgrounds

16:9 backgrounds for streams, slide decks, docs, and social templates. Each brand ships three still PNG variants — with logo, without logo, and plain. SEL and NEL also include a looping flag WEBM for OBS and video scenes.

Gaming Oasis

Master brand 16:9 backgrounds (1024×576 PNG). Palm-outline artwork on the purple marketing wash.

With logo
With logo — gaming-oasis-background-with-logo

PNG · 1,024 × 576 px · 16:9

Default stream overlay and deck opener — palm artwork plus the Gaming Oasis icon in the top-left safe zone.

Download PNG
Without logo
Without logo — gaming-oasis-background-no-logo

PNG · 1,024 × 576 px · 16:9

When you supply your own lockup (sponsor slide, co-branded stream, or custom title safe area).

Download PNG
Plain
Plain — gaming-oasis-background-plain

PNG · 1,024 × 576 px · 16:9

Gradient and dot texture only — no palm outlines or logo. Use as a neutral slide or document wash.

Download PNG

SEL

Southeastern Esports League backgrounds — navy wash with SEL letterform outlines, plus a looping flag WEBM for streams. Conference contexts only.

With logo
With logo — sel-background-with-logo

PNG · 1,024 × 576 px · 16:9

SEL streams, championship decks, and docs — large SEL outline artwork plus the conference logo in the top-left.

Download PNG
Without logo
Without logo — sel-background-no-logo

PNG · 1,024 × 576 px · 16:9

SEL artwork without the corner logo — place registration QR codes, casters, or partner lockups in the safe zone.

Download PNG
Plain
Plain — sel-background-plain

PNG · 1,024 × 576 px · 16:9

Navy gradient and dot grid only — no SEL letterforms or logo. Conference-neutral filler slides.

Download PNG

Animated

Flag (animated)

WEBM · Looping · Muted · 16:9

Looping SEL flag motion for OBS/stream scenes, stingers, and video bumper plates. Export as a Browser Source or media fill — keep muted.

Download WEBM

NEL

Northeastern Esports League backgrounds — purple wash with NEL letterform outlines, plus a looping flag WEBM for streams. Conference contexts only.

With logo
With logo — nel-background-with-logo

PNG · 1,024 × 576 px · 16:9

NEL streams, championship decks, and docs — large NEL outline artwork plus the conference logo in the top-left.

Download PNG
Without logo
Without logo — nel-background-no-logo

PNG · 1,024 × 576 px · 16:9

NEL artwork without the corner logo — for custom title cards or partner overlays.

Download PNG
Plain
Plain — nel-background-plain

PNG · 1,024 × 576 px · 16:9

Purple gradient and dot grid only — no NEL letterforms or logo. Conference-neutral filler slides.

Download PNG

Animated

Flag (animated)

WEBM · Looping · Muted · 16:9

Looping NEL flag motion for OBS/stream scenes, stingers, and video bumper plates. Export as a Browser Source or media fill — keep muted.

Download WEBM

Agents

A single markdown brief for agents building software, design files, documentation, and decks — architecture, color tokens, Oxanium, logos, UI patterns, and 16:9 assets. Web implementation details reference gaming-oasis-site.

Attach at the start of an agent session for Gaming Oasis websites, tools, Figma designs, Notion/docs, slide decks, or stream packages. One brief covers architecture, tokens, Oxanium, logos, UI patterns, and downloadable 16:9 backgrounds.

AGENTS.md

Markdown · generated from brand guide data

# Gaming Oasis — Agent Brand Brief

> **Purpose:** Attach this file at the start of an agent session for **software**, **design**, **documentation**, and **slide/video** work under Gaming Oasis and its sub-brands. Use the tokens, type, logos, and asset URLs below — do not invent colors, fonts, or logo treatments.
>
> **Human brand guide:** https://gamingoasis.gg/brand
>
> **Download (markdown):** https://gamingoasis.gg/brand/agents · https://gamingoasis.gg/AGENTS.md
>
> **Web reference implementation:** `gaming-oasis-site` (`src/app/globals.css`, `src/lib/brand-guide-data.ts`)
>
> **Tagline:** Play more, Live more.

## How to use this brief

1. **Pick brand context** — Gaming Oasis (default), League Hub / Event Solutions, or SEL/NEL only (see §1).
2. **Use exact tokens** — hex from §3 for Figma, Slides, and docs; CSS variables for code (§3–§5).
3. **Oxanium everywhere** — load from [Google Fonts](https://fonts.google.com/specimen/Oxanium) (400 / 500 / 600) when the tool allows custom fonts.
4. **Official assets** — logos and 16:9 backgrounds from §6 and §9 (absolute URLs); transparent PNGs only.
5. **Dark UI default** — Text Primary `#FFFFFF`, Text Muted `#999999`; chromatic page wash `#1A1419` or flat chrome `#1A1A1A` per layout role.

### By deliverable

| Deliverable | What to apply |
|-------------|----------------|
| **Websites & tools** | §2 stack, `:root` tokens, `btn-*` / `surface-card`, §7 page shell — see §10 dev checklist |
| **Design (Figma, etc.)** | §3 hex + §4 type scale; style colors from tokens; §8 layout and contrast rules |
| **Documentation** | Oxanium or embedded fallbacks; hex tokens in tables; master vs conference naming from §1; link to https://gamingoasis.gg/brand |
| **Slide decks** | 16:9 slides; backgrounds from §9; Oxanium; dark chromatic or branded PNG slides; logo per context |
| **Streams & video** | §9 PNG/WEBM; OBS/browser sources; flag loops **muted**; conference assets in conference scenes only |

### Quick paths by role

| Role | Start with |
|------|------------|
| **Engineer** | §2 → §3 `:root` → §5 components → §7 shell → §10 checklist |
| **Designer** | §3 colors → §4 type → §6 logos → §8 design rules → §9 backgrounds |
| **Docs / PM** | §1 architecture → §3–§4 tokens & type → §6 logos → §8 voice & structure |
| **Decks / broadcast** | §9 backgrounds → §6 logos → §3–§4 color & type on dark slides |

---

## 1. Brand architecture

**Parent:** Gaming Oasis — Parent company and master brand

**Platform products (use master Gaming Oasis palette + Oxanium):**
- **League Hub** — League management platform
- **Event Solutions** — Talent, production, design, and tournament operations

**Conference brands (use SEL or NEL colors only in conference context):**
- **SEL** — Southeastern Esports League
- **NEL** — Northeastern Esports League

### Context rules

1. Default to **Gaming Oasis** (master) for corporate site, League Hub, Event Solutions, and general marketing.
2. Use **SEL** colors, logos, and backgrounds only for Southeastern Esports League content.
3. Use **NEL** colors, logos, and backgrounds only for Northeastern Esports League content.
4. Do not mix SEL and NEL accents on the same layout unless explicitly co-branding both conferences.
5. Never place logos on a solid matte fill — use transparent PNGs on dark or brand-tinted backgrounds.
6. In code, **scope conference tokens** — do not use `btn-sel`, `--sel-blue`, etc. on master-brand pages unless the content is conference-specific.

---

## 2. Stack & repository conventions

**Canonical marketing site:** `gaming-oasis-site`

| Layer | Choice |
|-------|--------|
| Framework | Next.js 16 (App Router), React 19 |
| Styling | Tailwind CSS v4 (`@import "tailwindcss"` in `globals.css`) |
| Theme bridge | `@theme inline` maps `--color-*` → CSS variables for utilities like `text-foreground`, `bg-surface` |
| Font | Oxanium via `next/font/google` → `--font-oxanium`; `--font-sans: var(--font-oxanium)` |
| Brand source of truth | `src/lib/brand-guide-data.ts` (colors, logos, type scale, buttons, backgrounds) |
| Global styles | `src/app/globals.css` (`:root` tokens, gradients, buttons, cards) |
| Static brand assets | `public/brands/`, `public/brands/backgrounds/` |
| Regenerate this file | `npm run brand:agents` (writes `public/AGENTS.md`) |

**When adding a new Gaming Oasis property (tool, microsite, admin):**

- Import or duplicate the `:root` token block; do not fork hex values under new names.
- Set `html` / `body` like the marketing site if the app is page-based (chromatic wash + fixed gradients).
- Use `.site-chrome` (flat `--background`) only for persistent nav chrome, not full-page fills.
- Prefer extending `brand-guide-data.ts` and the live brand guide over ad-hoc README color lists.

---

## 3. Color system

Use **CSS variables** in code; **hex** in Figma, Google Slides, Word/Notion, and PDF exports. UI and decks are **dark mode first** unless explicitly printing on white (then use dark wordmark).

### Gaming Oasis
Master brand palette for the marketing website and Event Solutions.

- **Brand Gold** `#F6AC18` `--brand` — Primary CTA, accents, selection highlight
- **Brand Contrast** `#252525` `--brand-contrast` — Text on gold buttons
- **Brand Purple** `#47213F` `--brand-purple` — Deep brand purple — page depth, hover backgrounds, gradient atmosphere
- **Accent Orange** `#C7564B` `--accent-orange` — Warm coral accent — Event Solutions, bottom-left glow, card hover
- **Accent Purple** `#713060` `--accent-purple` — Plum accent — hero text gradient, top-right glow, border highlights

### Neutrals
Dark UI foundation. Background is the flat neutral base; Chromatic Background adds the marketing gradient wash on pages.

- **Background** `#1A1A1A` `--background` — Solid neutral gray. Sticky header, footer, mobile nav drawer, and html fallback — flat, no gradient.
- **Chromatic Background** `#1A1419` `--background-chromatic` — Marketing page wash. Body fill plus fixed brand gradients on html/body — purple-tinted atmosphere behind content.
- **Surface** `#2D2D2D` `--surface` — Panels, cards, inputs, and hover states
- **Border** `#404040` `--border` — Borders and dividers

### SEL
Southeastern Esports League — use only in SEL conference contexts.

- **SEL Blue** `#007BF4` `--sel-blue` — Primary SEL accent
- **Conference Yellow** `#FCC500` `--sel-yellow` — Border and gradient highlights
- **SEL Navy** `#101C2B` `--sel-navy` — Deep background accent

### NEL
Northeastern Esports League — use only in NEL conference contexts.

- **NEL Purple** `#644EB5` `--nel-purple` — Primary NEL accent
- **Conference Yellow** `#FCC500` `--nel-yellow` — Border and gradient highlights
- **NEL Deep** `#302063` `--nel-deep` — Deep background accent

### Typography colors (not in Colors panel — required for type)

- **Text Primary** `#FFFFFF` `--foreground` — Tailwind `text-foreground` — Headings, body, and emphasis
- **Text Muted** `#999999` `--muted` — Tailwind `text-muted` — Supporting copy, labels, and placeholders

### `:root` token map (copy into new apps)

```css
--background: #1A1A1A;           /* flat chrome */
--background-chromatic: #1A1419; /* page wash + gradients */
--foreground: #FFFFFF;
--muted: #999999;
--surface: #2D2D2D;
--border: #404040;
--brand: #F6AC18;
--brand-contrast: #252525;
--brand-purple: #47213F;
--accent-orange: #C7564B;
--accent-purple: #713060;
--sel-blue: #007BF4;
--sel-yellow: #FCC500;
--sel-navy: #101C2B;
--nel-purple: #644EB5;
--nel-yellow: #FCC500;
--nel-deep: #302063;
--btn-radius: 0.5rem;
--btn-height: 2.25rem;
--btn-padding-x: 1rem;
--ring: color-mix(in srgb, var(--brand) 45%, var(--accent-purple));
```

### Tailwind / utility usage

| Intent | Prefer |
|--------|--------|
| Primary text | `text-foreground` (`--foreground`) |
| Supporting text | `text-muted` (`--muted`) |
| Brand accent in copy | `text-[var(--brand)]` |
| Card / panel | `surface-card` class or `bg-surface` / `border-border` |
| Page chrome | `background: var(--background)` via `.site-chrome` |
| One-off brand mix | `color-mix(in srgb, var(--token) X%, transparent)` — match existing patterns in `globals.css` |

Avoid hardcoding `#F6AC18`, `#1A1419`, etc. in new components when a token exists.

---

## 4. Typography

- **Typeface:** Oxanium only — Google Fonts via next/font
- **Weights:** Regular (400), Medium (500), Semibold (600)
- **CSS:** `--font-oxanium` → `var(--font-sans) on the marketing website`
- **Google Fonts:** https://fonts.google.com/specimen/Oxanium
- **Scope:** All Gaming Oasis marketing pages, the brand guide, and Event Solutions surfaces.

### Type scale

- **Hero headline** — 36px → 60px · Semibold · Tight tracking · Text Primary
  - Classes: `text-4xl font-semibold tracking-tight text-foreground md:text-6xl`
  - Color: Text Primary (`--foreground`)
  - Use: Page heroes and primary marketing headlines. Optional text-gradient for gold emphasis.
- **Section title** — 30px → 36px · Semibold · Tight tracking · Text Primary
  - Classes: `text-3xl font-semibold tracking-tight text-foreground md:text-4xl`
  - Color: Text Primary (`--foreground`)
  - Use: Section headings via the shared Section component
- **Card title** — 20px · Semibold · Text Primary
  - Classes: `text-xl font-semibold text-foreground`
  - Color: Text Primary (`--foreground`)
  - Use: Feature cards, info blocks, and supporting headings
- **Body copy** — 16px → 18px · Regular · Text Muted
  - Classes: `text-base text-muted md:text-lg`
  - Color: Text Muted (`--muted`)
  - Use: Descriptions, supporting paragraphs, and card copy
- **Eyebrow label** — 12px · Regular · 0.2em tracking · Uppercase · Text Muted
  - Classes: `stat-pill inline-flex px-3 py-1 text-xs tracking-[0.2em] uppercase text-muted`
  - Color: Text Muted (`--muted`)
  - Use: Section tags and metadata chips — pair with the stat-pill surface

### Hero emphasis (web)

Optional gold gradient headline class on the marketing site: `text-gradient` (white → brand gold → accent purple).

**Next.js font setup (reference):**

```tsx
import { Oxanium } from "next/font/google";

const oxanium = Oxanium({
  variable: "--font-oxanium",
  subsets: ["latin"],
  weight: ["400", "500", "600"],
  display: "swap",
});

// <html className={`${oxanium.variable} antialiased`}>
// <body className="font-sans">
```

---

## 5. UI components & CSS classes

Reuse these from `globals.css` before creating parallel button or card systems.

### Buttons

- **Primary** (`btn-primary`) — Default Gaming Oasis action — main CTAs, form submits, and confirmations.
- **Secondary** (`btn-secondary`) — Secondary actions, alternate paths, and lower-emphasis links styled as buttons.
- **SEL** (`btn-sel`) — Southeastern Esports League actions only — Discord joins, registration, conference CTAs.
- **NEL** (`btn-nel`) — Northeastern Esports League actions only — Discord joins, registration, conference CTAs.

| Class | Token / behavior |
|-------|------------------|
| `btn-primary` | `--brand` fill, `--brand-contrast` text |
| `btn-secondary` | transparent, `--border`, hover uses `--brand-purple` mix |
| `btn-sel` | `--sel-blue` — **SEL pages only** |
| `btn-nel` | `--nel-purple` — **NEL pages only** |

Shared: `--btn-radius` (8px), `--btn-height` (36px), semibold, `inline-flex` center.

### Surfaces & layout

| Class | Use |
|-------|-----|
| `site-container` | `min(1200px, 92vw)` centered page width |
| `site-chrome` | Header/footer — flat `--background`, no page gradient |
| `surface-card` | Default panel: `--surface` gradient, `--border`, 1rem radius, hover lift |
| `section-pad` | Vertical section spacing (4–5rem) |
| `stat-pill` | Eyebrow chip surface for section labels |
| `text-gradient` | Hero headline gradient text |
| `brand-gradient` | Decorative brand wash overlay |

### Section / marketing patterns

- **Section titles:** `text-3xl font-semibold tracking-tight text-foreground md:text-4xl` (see `Section` in `src/components/site/section.tsx`).
- **Eyebrows:** `stat-pill` + `text-xs tracking-[0.2em] uppercase text-muted`.
- **Links on dark UI:** `text-muted hover:text-foreground` or `text-[var(--brand)]` for accent links.

---

## 6. Logos & static assets

Rules: transparent PNG only; no matte behind marks; `gaming-oasis-logo-light.png` on dark UI, `gaming-oasis-logo-dark.png` on light UI.

**Public paths (relative to site origin):**

| Asset | Path |
|-------|------|
| Favicon | `/brands/gaming-oasis-favicon.png` |
| Wordmark (light) | `/brands/gaming-oasis-logo-light.png` |
| Wordmark (dark) | `/brands/gaming-oasis-logo-dark.png` |
| SEL logo | `/brands/sel-logo.png` |
| NEL logo | `/brands/nel-logo.png` |

### Download URLs (https://gamingoasis.gg)

### Gaming Oasis
Master brand favicon and wordmarks for the website, League Hub, and marketing.

- **Favicon** — [`gaming-oasis-favicon.png`](https://gamingoasis.gg/brands/gaming-oasis-favicon.png) (750×750px)
  - Browser tab, PWA icon, and small-square slots
  - Square yellow mark for favicon and tiny UI placements.

- **Wordmark (Light)** — [`gaming-oasis-logo-light.png`](https://gamingoasis.gg/brands/gaming-oasis-logo-light.png) (1711×286px)
  - Website header, marketing, and League Hub lockups
  - Light for dark backgrounds; dark for light backgrounds.
- **Wordmark (Dark)** — [`gaming-oasis-logo-dark.png`](https://gamingoasis.gg/brands/gaming-oasis-logo-dark.png) (1711×286px)
  - Website header, marketing, and League Hub lockups
  - Light for dark backgrounds; dark for light backgrounds.

### SEL
Southeastern Esports League — use only in SEL conference contexts.

- **SEL Logo** — [`sel-logo.png`](https://gamingoasis.gg/brands/sel-logo.png) (3000×2094px)
  - Conference logo — Southeastern Esports League
  - Transparent PNG on dark or SEL-tinted surfaces. Served and downloaded as uploaded. Pair with SEL Blue (#007BF4) and Conference Yellow (#FCC500).

### NEL
Northeastern Esports League — use only in NEL conference contexts.

- **NEL Logo** — [`nel-logo.png`](https://gamingoasis.gg/brands/nel-logo.png) (721×563px)
  - Conference logo — Northeastern Esports League
  - Transparent PNG on dark or NEL-tinted surfaces. Served and downloaded as uploaded. Pair with NEL Purple (#644EB5) and Conference Yellow (#FCC500).

**Next.js image:** use `next/image` with explicit dimensions; `unoptimized` for SEL logo if required. Header wordmark: `brand-image` class, transparent background.

---

## 7. Page shell & atmosphere

Match the marketing site unless the product is intentionally flat chrome only.

```text
html     → background-color: var(--background)  /* flat fallback */
html/body → fixed multi-layer radial gradients + linear wash (see globals.css)
body     → background-color: var(--background-chromatic)
header/footer (.site-chrome) → var(--background) only — no gradient
cards    → .surface-card on var(--background-chromatic) pages
```

Do **not** replace the chromatic wash with a single flat hex on marketing pages. Conference-tinted panels may use `color-mix(in srgb, var(--sel-navy) …)` patterns already in `globals.css`.

**Focus ring:** `outline: 2px solid var(--ring)` on interactive elements.

---

## 8. Design, documentation & decks

Shared rules across Figma, Notion/Confluence/Google Docs, PowerPoint/Google Slides, and PDFs.

### Visual design

- **Canvas:** Prefer dark backgrounds — Chromatic Background `#1A1419` with subtle purple/gold atmosphere, or flat Background `#1A1A1A` for chrome-like frames. Match §7 when mimicking the website.
- **Primary accent:** Brand Gold `#F6AC18` for CTAs, highlights, and key metrics — not for large text blocks.
- **Conference work:** SEL palette (blue `#007BF4`, navy `#101C2B`, Conference Yellow `#FCC500`) or NEL palette (purple `#644EB5`, deep `#302063`, same yellow) — never both on one layout unless co-branding.
- **Cards / panels:** Surface `#2D2D2D`, border `#404040`, 16px corner radius (align with `surface-card`).
- **Type hierarchy:** Mirror §4 — hero/section titles in white; body and captions in `#999999`; eyebrows small caps with letter-spacing.
- **Logos:** Download from §6; no boxes or drop-shadow mats; reserve top-left safe zone on “with logo” backgrounds (§9).

### Documentation (Notion, Confluence, Markdown, PDF)

- State the **product context** in the title or intro (Gaming Oasis, League Hub, SEL, NEL).
- Use **exact hex** or token names from §3 in spec tables and handoffs (e.g. “Text Muted `--muted` / `#999999`”).
- Link to the live brand guide (https://gamingoasis.gg/brand) for humans; attach this file for agents.
- **Terminology:** “Conference Yellow” is `#FCC500` for both SEL and NEL; “Background” vs “Chromatic Background” are distinct tokens (§3).
- Screenshots of UI should reflect dark mode and Oxanium where possible.

### Slide decks (Google Slides, PowerPoint, Keynote)

- **Slide size:** 16:9 (matches 1024×576 assets).
- **Master slides:** Import or place §9 backgrounds — *with logo*, *without logo*, or *plain* per slide role; download PNGs from listed URLs.
- **Title slides:** Gaming Oasis palm + icon variant for corporate; SEL/NEL branded backgrounds for conference decks.
- **Typography:** Oxanium Semibold for titles, Regular/Medium for body; minimum ~18pt body on projectors.
- **Bullets:** White or muted gray on dark slides; gold for emphasis sparingly.
- **Charts/diagrams:** Use brand hex for series colors; avoid default chart palettes (blue/red/green).

### Streams & video

- Use §9 WEBM flag loops for SEL/NEL stingers (muted); PNG backgrounds for static scenes.
- Do not stretch assets out of 16:9; letterbox if needed.

---

## 9. Asset backgrounds (16:9)

Dimensions: **1024×576**. Paths under `/brands/backgrounds/`. Use for **decks**, **stream scenes**, **doc covers**, and **social** templates.

- **With logo**: Brand artwork + logo in the top-left safe zone.
- **Without logo**: Brand artwork only — add your own lockup or overlays.
- **Plain**: Atmosphere only (gradient + dot texture) — no artwork or logo.

### Gaming Oasis
Master brand 16:9 backgrounds (1024×576 PNG). Palm-outline artwork on the purple marketing wash.

- **With logo** (PNG) — [`gaming-oasis-background-with-logo.png`](https://gamingoasis.gg/brands/backgrounds/gaming-oasis-background-with-logo.png)
  - Default stream overlay and deck opener — palm artwork plus the Gaming Oasis icon in the top-left safe zone.
- **Without logo** (PNG) — [`gaming-oasis-background-no-logo.png`](https://gamingoasis.gg/brands/backgrounds/gaming-oasis-background-no-logo.png)
  - When you supply your own lockup (sponsor slide, co-branded stream, or custom title safe area).
- **Plain** (PNG) — [`gaming-oasis-background-plain.png`](https://gamingoasis.gg/brands/backgrounds/gaming-oasis-background-plain.png)
  - Gradient and dot texture only — no palm outlines or logo. Use as a neutral slide or document wash.

### SEL
Southeastern Esports League backgrounds — navy wash with SEL letterform outlines, plus a looping flag WEBM for streams. Conference contexts only.

- **With logo** (PNG) — [`sel-background-with-logo.png`](https://gamingoasis.gg/brands/backgrounds/sel-background-with-logo.png)
  - SEL streams, championship decks, and docs — large SEL outline artwork plus the conference logo in the top-left.
- **Without logo** (PNG) — [`sel-background-no-logo.png`](https://gamingoasis.gg/brands/backgrounds/sel-background-no-logo.png)
  - SEL artwork without the corner logo — place registration QR codes, casters, or partner lockups in the safe zone.
- **Plain** (PNG) — [`sel-background-plain.png`](https://gamingoasis.gg/brands/backgrounds/sel-background-plain.png)
  - Navy gradient and dot grid only — no SEL letterforms or logo. Conference-neutral filler slides.

**Animated**

- **Flag (animated)** (WEBM) — [`sel-flag-background.webm`](https://gamingoasis.gg/brands/backgrounds/sel-flag-background.webm)
  - Looping SEL flag motion for OBS/stream scenes, stingers, and video bumper plates. Export as a Browser Source or media fill — keep muted.

### NEL
Northeastern Esports League backgrounds — purple wash with NEL letterform outlines, plus a looping flag WEBM for streams. Conference contexts only.

- **With logo** (PNG) — [`nel-background-with-logo.png`](https://gamingoasis.gg/brands/backgrounds/nel-background-with-logo.png)
  - NEL streams, championship decks, and docs — large NEL outline artwork plus the conference logo in the top-left.
- **Without logo** (PNG) — [`nel-background-no-logo.png`](https://gamingoasis.gg/brands/backgrounds/nel-background-no-logo.png)
  - NEL artwork without the corner logo — for custom title cards or partner overlays.
- **Plain** (PNG) — [`nel-background-plain.png`](https://gamingoasis.gg/brands/backgrounds/nel-background-plain.png)
  - Purple gradient and dot grid only — no NEL letterforms or logo. Conference-neutral filler slides.

**Animated**

- **Flag (animated)** (WEBM) — [`nel-flag-background.webm`](https://gamingoasis.gg/brands/backgrounds/nel-flag-background.webm)
  - Looping NEL flag motion for OBS/stream scenes, stingers, and video bumper plates. Export as a Browser Source or media fill — keep muted.

---

## 10. Checklists

### Software (websites & tools)

- [ ] Correct brand context (master vs SEL vs NEL) for routes and components
- [ ] Colors via `var(--…)` / Tailwind theme tokens — no new one-off hex unless added to `:root` and brand guide
- [ ] Oxanium loaded; `font-sans` on body
- [ ] Buttons use `btn-primary` / `btn-secondary` / conference variants appropriately
- [ ] Cards and sections follow `surface-card`, `site-container`, type scale classes
- [ ] Logos from `/brands/*` — transparent, correct light/dark wordmark
- [ ] Header/footer use `.site-chrome` + `--background`; page content sits on chromatic wash
- [ ] If tokens changed: update `brand-guide-data.ts`, `globals.css`, run `npm run brand:agents`

### Design, docs & decks

- [ ] Correct brand context (Gaming Oasis vs SEL vs NEL)
- [ ] Oxanium (or document exact fallback if fonts cannot embed)
- [ ] Official hex tokens — no approximate oranges/purples
- [ ] Sufficient contrast: `#FFFFFF` / `#999999` on dark backgrounds
- [ ] Official logo/background files from §6 / §9 — not recreated from memory
- [ ] Conference yellow is **`#FCC500`** for both SEL and NEL
- [ ] Decks use 16:9 and appropriate background variant (with / without / plain logo)
- [ ] Docs name tokens and link https://gamingoasis.gg/brand when handing off to engineering

---

## 11. Do / Don't

**Do**
- Use one token system across code, design, and slides (§3)
- Reuse §9 backgrounds and §6 logos for decks and stream packages
- Keep SEL/NEL scoped to conference content
- For code: extend `globals.css` patterns (`btn-*`, `surface-card`, `text-foreground` / `text-muted`)
- For docs: table hex + token name together for developer handoff

**Don't**
- Invent new brand colors, gradients, or logo redraws
- Mix SEL and NEL palettes on master Gaming Oasis materials (unless showcasing both conferences)
- Place logos on solid white/colored mats
- Use light-mode-first layouts for customer-facing Gaming Oasis materials without approval
- Substitute Arial/Inter for Oxanium in branded deliverables when Oxanium is supported
- Put `btn-sel` / `btn-nel` on master-site CTAs (code)

---

*Generated from `brand-guide-data.ts`. Asset URLs use origin `https://gamingoasis.gg`. For human review see https://gamingoasis.gg/brand.*